News, Augmented reality coming to Mercedes-Benz magazine (RT @holborndirect: Augmented reality coming to Mercedes-Benz magazine http://t.co/VjSLbP7AbW via @Printpower)…
AR in print is going to go mainstream very quickly. The technology allows organisations to reach their target audience with greater granularity to the print message.
In addition it allows the brand the opportunity to embed links to its social media ecosystem through mobile device applications used to access the AR content.
This in turn allows direct engagement in response to printed messaging. This is tremendously powerful for demographics which are still avid consumers of high end publications.
See on printpoweruk.co.uk