Social Media: Do You Know Your Audience? | Heidi Cohen

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Before you dive into creating your social media marketing strategy, know who’s in your audience and where you can find them.

Steven Mallach‘s insight:

Take a closer look at the social media and get an idea of who you are reaching.


Audience segmentation has always been one of the most valuable tools in any communications professionals kit. Getting sufficient granularity on target audience demographics is one of the factors that influence whether a particular campaign is going to be merely ‘ho hum’ or a runaway success.


The social media has increased the virality of many messages, but is this reach an illusion? Are the people sharing and liking actually the desired audience? Or are some campaigns just reaching an audience impressed with cleverness and creativity? 


The question is; will they buy now or at any time in the future?

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