BANCO SABADELL – Som Sabadell flashmob

See on Scoop.itMarketing On the 130th anniversary of the founding of Banco Sabadell we wanted to pay homage to our city by means of the campaign “Som Sab…

Steven Mallach‘s insight:

I love Guerilla Marketing, if it’s done correctly the consumer doesn’t even know it’s brand outreach.


If it’s done very well indeed it appeals to emotions and enriches the lives of the target audience.


This is one of those rare and highly effective tactical executions, well done marketing folk.

See on


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s