How Coke Helped Create Pepsi, and Other Historic Market Moments
The stories of Coca-Cola (NYSE: KO ) and PepsiCo (NYSE: PEP ) have a lot more in common than brown, fizzy sugar water.
The history of the ongoing battle between Coke and Pepsi for market share is as fascinating as it is instructive.
The competition between these two giants will only become more interesting as new US regulation governing the use of ‘natural’ ingredients in their softdrink alternatives heats up.
Given that the market is changing, and has been for some time the pressure on their marketing operations is going to be significant.
My predication – look for the bottled water market to become more cut throat as differentiation between ‘natural’ and reverse osmosis brands becomes a factor in market dominance. Also keep an eye on the growing consumer awareness of recycling and ‘plastic container’ issues.
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